Tool Short description:
Activecampaign is an online tool that allows you to send newsletteres, manage contacts and automate your marketing.
ActiveCampaign is an email marketing platform that enables you to engage your contacts at a personal level with eye catching email campaigns. Designed for all business types and sizes, ActiveCampaign offers free, fully customizable email templates that will help grow your business along with easy to use social media, marketing automation, and reporting and analytics tools to track your success.
Tool Logo:
Link for more info:
User Interface Languages:
Chinese (Simplified), Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Portuguese, Spanish, Turkish.
Indicate whether Mobile version is available:
Linux, Mac, Open-source, Web-based, Windows.
Approximate no. of users that use the tool (Optional)
Over 100,000 businesses.
How entrepreneurs can or already use this tool for facilitating extensively the daily operation of their business and further development of their business? Please be specific and provide clear examples/use case scenarios that can be useful to other entrepreneurs/start up owners
Main features of the tool:
Easy setup for all campaign types:
In addition to standard one-time emails addressed to your full contacts list, you can choose from several types of advanced email campaigns, including autoresponders, RSS emails, and A/B split tests. These options are sure to appeal to serious email marketers who want to automate certain campaigns or run tests to perfect their design skills. As you work through the campaign setup tool, you have full access to all of ActiveCampaign's email templates. These templates enable you to start off with a solid email design instead of a blank page, helping to speed up the creation process. After you've finished writing your text and inserting images, you can even send a quick test email to your personal email account to see exactly how it'll look when it arrives in customers' inboxes. Whether you're new to email marketing or a seasoned expert, ActiveCampaign gives you all the tools you need to create effective campaigns quickly.
Great tools for building custom forms:
To help you build your contacts, ActiveCampaign provides a simple tool to create customized sign-up forms that you can display on your website and Facebook page. Similar to the campaign creation tool, the form creator is designed to help even first-time users build an effective sign-up form in minutes. You can even modify the size, style, and color scheme of your form to match your website design. Once you're happy with the way it looks, ActiveCampaign instantly generates a string of code for you to insert on your website. Adding a form to your Facebook page is even easier, requiring only a couple of clicks to install.
Solid campaign management features:
ActiveCampaign excels in campaign automation, offering a variety of tools you can use to target your customers with timely messages and personalized content without spending every waking hour managing your campaigns. ActiveCampaign's autoresponder and triggered campaign tools enable you to automatically send emails in response to certain customer behaviors. You can also use these tools to create date-based campaigns. For instance, you can create a special email that carries a birthday discount coupon then set it for delivery to each of your subscribers on the morning of their birthday. Another neat campaign feature is the A/B split testing tool, which enables you to send two slightly different emails to subgroups in order to track which one results in better performance. This provides you with important feedback on your choices, enabling you to produce more effective emails. By placing all of these advanced tools at your fingertips, ActiveCampaign helps you to take full advantage of your email marketing opportunities.
Import contacts lists from a variety of sources:
Although most email marketing companies offer some tools to help you get your contacts uploaded, few go as far as ActiveCampaign. If you have a tidy contact list in a CSV, XLS, or TXT file, you can upload it directly into the ActiveCampaign system. If your contacts are stored in an online customer management service like SugarCRM, Salesforce, Highrise, or Zoho, you can use an automated tool to transfer your contacts over to the ActiveCampaign system in minutes. The company offers specialized transfer tools designed for more than a dozen of the most popular online customer management services, so be sure to check out the full list.
Resources to get started:
ActiveCampaign maintains some of the best user guides and video tutorials in the industry, which are designed to walk you through virtually every aspect of email marketing and the ActiveCampaign toolset. For personalized instruction, you can also join in on live interactive webinars. If you have detailed questions and can't find the answers on the ActiveCampaign FAQ page, you can send a direct question through Facebook, Twitter, and Google+. Email support is also available through a contact form on the company's website.
References of specific organisations or entrepreneurs/start up owners that are using the specific tool with success:
Some users reviews:

Who is ActiveCampaign For?

How to use ActiveCampaign & OptimizePress To Automate Your Marketing

"Just started using @ActiveCampaign! Such an awesome service! Makes email marketing so simple. Highly recommended". - Katie Hickey (@trashnflash)
Cost and if a free version exists please explain what it offers in brief [Please provide a link with pricing details also]:
Starting from: $9.00/month
Pricing model: Freemium, SubscriptionEnjoy all of our email & marketing automation features for free. Our free plan allows up to 2,500 contacts!